Successful companies need an online presence. Phone books are almost irrelevant and when a consumer is looking for a service they ask people they know and they search online. If they search online and don't come across your company, you have most likely just lost a sale to the competition. Creating a company website can be done easily and inexpensively and can serve as a great way to attract new customers.
A company website gives you a voice to clients you have not yet spoken with. In many cases, it is the first opportunity you have to make a good impression on a potential client. It is critical to have a professional looking website. You can decide what to include on your company website, but there are a few items that are must-haves. First, you need your contact information. Make it easy to find so that it is as easy as possible to contact you for an inspection. This includes a company phone, possibly cell phone, and an email address at the least. Some inspectors offer a way for their clients to schedule an inspection online. Second, you want to include a sample of your inspection report. Most clients will want to see what the report they will receive will look like, and this gives inspectors the opportunity to show off their great looking report. Third, you will want to include some information about yourself. This is an opportunity to tell a prospective client about the experience you have and why they can trust you to be a part of such a major decision in their lives.
It is critical that as you put together your website you are focusing on your potential clients. Make sure you build a website that will be easy for them to use, and easy for them to get the information they need. Keep this in mind when choosing color schemes and navigation methods. Just because the site is easy for you to use, and you understand how it works, doesn't mean that others will. It can be very helpful to have a few people not directly associated with the home inspection business give your site a 'test run' to see how easy it is for them to understand. Ask them for honest feedback and look for ways to make it easier to use.
Along with a company website, you may want to look into using social media as another tool to promote your business online. Some of the more popular social media sites include Facebook, Twitter, LinkedIn, and YouTube. Each of these sites offer their own benefits and you will need to decide which is right for you and your business. Keep in mind however, that a company Facebook page doesn't replace a company website. A Facebook page is a great way to connect with clients, but it should be used to serve a different purpose than a unique, company website.
A company website is a must have and should be treated as a vital part of any company's marketing efforts. Keep your website up to date and make sure it is easy for your clients to get the information they need, and ultimately choose you as their inspector. Don't give your competition an easy advantage.
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